Fresh Mesh | SS15 | Get the Look

09/04/2015 by Bedour

Mesh is obviously here to stay! So are bomber jackets...and what better way to transition into spring than to have your trusty Mesh Bomber Jacket by your side, literally.

Channel this SS15 trend with our mesh bomber jackets!

Slideshow: Alexander Wang & DKNY

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Copenhagen Fashion Week FW15 - Street Style - Steal their Style


Another one of our favorite cities for Street Style - Browse through our favorite looks and the pieces we have to achieve them!

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Berlin Fashion Week FW15 - Street Style - Channel their Look


Our sense of style and how we approach fashion is more of an everyday practical approach to how we can fit fashion in our lives and not the other way around. We got shit to do, places to be, meetings to attend, and a whole lot of running around to do. Now, don't get us wrong - we love fashion. We live it, breathe it, and embody it in every sense - but it has to work for us and not vice-versa. That is why Berlin is a good fit for us - the city's approach to fashion and the people's approach to fashion here resonates with ours.

Here are our favorite looks from Berlin Fashion Week and pieces that will inspire you to channel their looks with your own twist!

All images via

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Couture Sweater - FW14 Trend

23/01/2015 by Bedour

What's more comfortable than a sweater? - seriously though, nothing. I've been living in this vintage cobalt blue cable knit chunky sweater for a while now and it just works for any occasion. I can dress it up (paired with a pencil skirt with a thigh-high risque slit and slinky heels) and just as easily dress it down (tucked into high-waisted jeans, scrunchy socks, and sneakers).

Luckily, sweaters have been given a make-over and don't necessarily belong in the loungewear section of your wardrobe. You have sheer sweaters, sweaters with appliques, and specially treated fabrics as options to help assist you in taking the sweater to every occasion.

What's better than belting a beautiful oversized sweater at the waist and pairing it with a body-con pencil skirt? Creme Brulee. Maybe.

(Slideshow: ASHISH, Edun, Jasmine Shokrian, Cedric Charlier, Organic by John Patrick, Pringle of Scotland, Gabriele Colangelo and Neil Barret)

All images via

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Winter Pastels - FW14 Color Trend


We love being inspired by the runway and translating those trends into everyday life. We'll be creating our own little trend report every season and giving tips on how to achieve those looks without breaking the bank!

One color or range of color that we see predominantly in the FW14 collections is the pastel. Pastel pink and nude ruled the runway but pastel blue was a close second.

We see a lot of 'show stopper' pastel pieces - as in, they make your outfit and should be the stand out piece - no need to go nuts (but, hey, - who the hell are we to judge!?)

We love stepping out of character and pairing pastels together (like the Nude Pastel Pink Teddy Bomber Jacket with the Pastel Blue Vegan Leather Skater Skirt) on a day where we're channeling Jem of Jem and the Holograms!

On usual days though, it's the Pastel Pink Vegan Leather Skirt with a grey chunky knit cropped turtle neck, scrunchy socks and sneakers & the Plaid Swing Coat with a black bodycon pencil skirt and an ecru bodysuit with killer heels.

(Slideshow: ADEAM, Apiece Apart, Fausto Puglisi, Dion Lee, Givenchy, Antonio Marras, DKNY, Iceberg & Delpozo)

Images via & Google

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Our Story

10/12/2014 by Bedour

WOLFF was derived from Motherwolff's name, Bedour, a name of Arabic origin which translates into full moon. When she thinks of the full moon she immediately acquaints it with a wolf, a female wolf, a she-wolf. She-wolves have strong characters, are pack leaders and have a take no bullshit approach to life - all the qualities that she admires, aspires to embody, and believes that all modern women should aim to have.

Women, no matter what region of the world they're from, always have certain sexist expectations, limitations, and rules that are placed upon them. What we wear, how we act, what we do and what we don't do is constantly criticized.

We broke the rules. We constantly break the rules. And we are here to tell you : go ahead, do your thing ma.

Rebel against whatever you want to, wear whatever you want to, do whatever you want to and most importantly, follow your dreams, your vision, and your calling.

There is an arabic saying كل ماذا يعجبك وإلبس ماذا يعجبه الناس which translates into 'eat what you like and wear what people like' which is a proverb that essentially stands for conforming to society, don't wear/do/say something that might offend others.

Well, you know what we say to that? We will eat what we like, wear what we like, do what we like, and damn well say what we like and society will have to deal with that - because we're not dimming our light for nobody.

WOLFF Apparel's sole purpose is to scour the globe and provide you with the illest brands and pieces to aid you in the process of building a unique wardrobe and to make sure that when you step out into the world every morning it is on your own terms.

Electric blue faux fur jacket over your 9-5 bank job ensemble? do it. Vintage leather jumpsuit to teach your Kindergarten class? rock it. Print on print body-con two-piece to the boardroom? kill it.

Welcome to the Pack, Ladies!

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