Copenhagen Fashion Week FW15 - Street Style - Steal their Style

09/02/2015 by Mike

Another one of our favorite cities for Street Style - Browse through our favorite looks and the pieces we have to achieve them!!

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Berlin Fashion Week FW15 - Street Style - Channel their Look

01/02/2015 by Mike

Our sense of style and how we approach fashion is more of an everyday practical approach to how we can fit fashion in our lives and not the other way around. We got shit to do, places to be, meetings to attend, and a whole lot of running around to do. Now, don't get us wrong - we love fashion. We live it, breathe it, and embody it in every sense - but it has to work for us and not vice-versa. That is why Berlin is a good fit for us - the city's approach to fashion and the people's approach to fashion here resonates with ours.

Here are our favorite looks from Berlin Fashion Week and pieces that will inspire you to channel their looks with your own twist!!

All images via

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Couture Sweater - FW14 Trend

23/01/2015 by Bedour

What's more comfortable than a sweater? - seriously though, nothing. I've been living in this vintage cobalt blue cable knit chunky sweater for a while now and it just works for any occasion. I can dress it up (paired with a pencil skirt with a thigh-high risque slit and slinky heels) and just as easily dress it down (tucked into high-waisted jeans, scrunchy socks, and sneakers).

Luckily, sweaters have been given a make-over and don't necessarily belong in the loungewear section of your wardrobe. You have sheer sweaters, sweaters with appliques, and specially treated fabrics as options to help assist you in taking the sweater to every occasion.

What's better than belting a beautiful oversized sweater at the waist and pairing it with a body-con pencil skirt? Creme Brulee. Maybe.

(Slideshow: ASHISH, Edun, Jasmine Shokrian, Cedric Charlier, Organic by John Patrick, Pringle of Scotland, Gabriele Colangelo and Neil Barret)

All images via

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Winter Pastels - FW14 Color Trend

21/01/2015 by Mike

We love being inspired by the runway and translating those trends into everyday life. We'll be creating our own little trend report every season and giving tips on how to achieve those looks without breaking the bank!!

One color or range of color that we see predominantly in the FW14 collections is the pastel. Pastel pink and nude ruled the runway but pastel blue was a close second.

We see a lot of 'show stopper' pastel pieces - as in, they make your outfit and should be the stand out piece - no need to go nuts (but, hey, - who the hell are we to judge!?)

We love stepping out of character and pairing pastels together (like the Nude Pastel Pink Teddy Bomber Jacket with the Pastel Blue Vegan Leather Skater Skirt) on a day where we're channeling Jem of Jem and the Holograms!


On usual days though, it's the Pastel Pink Vegan Leather Skirt with a grey chunky knit cropped turtle neck, scrunchy socks and sneakers & the Plaid Swing Coat with a black bodycon pencil skirt and an ecru bodysuit with killer heels.

(Slideshow: ADEAM, Apiece Apart, Fausto Puglisi, Dion Lee, Givenchy, Antonio Marras, DKNY, Iceberg & Delpozo)

Images via & Google

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Our Story

10/12/2014 by Bedour


Bedour; a name of Arabic origin which translates into full moon

When Bedour thinks of the full moon, she immediately acquaints it with her naturally summoned spirit animal: A wolf. A female wolf. A SHE WOLF.

She-wolves are pack leaders. They have strong characters and a take-no-bullshit approach to life—all the qualities she admires, aspires to embody, and believes that all modern women should aim to own.

And that’s how she raised herself, her pack and most of all, her brand (and cub): WOLFF APPAREL. 


Women all over the world are faced with sexist expectations and limitations, forced to obey rules that make their insides curl. What to wear, how to act; everything we do is constantly criticized. There is an Arabic saying, كل ماذا يعجبك وإلبس ماذا يعجبه الناس, which translates to Eat what you like and wear what people like. A proverb that essentially stands for conforming to society (don’t offend others). 

Well, you know what we say to that? We will eat what we like, wear what we like, do what we like, and damn well say what we like; society will have to deal with that. We're not dimming our light for anyone.

We at WOLFF constantly challenge the rules, and encourage you to join us in doing so. Together, the moon itself won’t break us. 

So go ahead, rebel. Revolt. Change. Dream. Do. It’s your calling, and it’s waiting on you. 


A label that pours from the soul. 

We’ve hunted far and wide. We’ve scoured the globe. Using the finest of fabrics and inspiration, we’ve created a collection using our own style and designs. Fairly priced with uncompromised quality. 

All to make sure that when you step out into the world every morning, or night, it’s on your own terms. No one can stop you. You are WOLFF.  

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